Customer Overview​

Channel Summary

Our current interviews suggest that, as an alternative energy company, there are 3 main channels that would allow us to reach out to customers.

• Partnerships with energy providers, who sell to customers on the behalf of alternative energy companies.

• Sales representatives, who works directly with new or existing customers to help determine their equipment needs, suggest systems or equipment, or create a cost estimate

• Social media, which could potentially be a valuable tool for us to quickly deliver our value proposition to customers

 

Other pot​ential channels could be door to door sales, news promotion, or referral incentives.

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Cost Effectiveness

Social media would be the most cost efficient form of advertising (especially for a lower budget), though may come with a lower capture rate as compared to the other two customer channels. The cost of partnerships and sales representatives would be subsidized (to a degree) by commissions for successful sales.

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Customer Routine

All channels fit easily into customer routines. Sales representatives can be called upon as needed by the customer, social media advertising would function the same as other campaigns would, and an energy provider partnership would ideally just be another step to consider during the regular process of signing up with an energy provider.  

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Customer Demand

The most important value proposition for all channels, as we continue to discover from our customer interviews, is cost savings. In some cases, the SOMA generator can also be marketed as a new and unique way to create sustainable clean energy. The type of demand creation needed for each specific channel is as follows.

• Social media would require an easy to understand value preposition while being eye catching

• Communication with a sales representative would be more consultative, and would focus on solving the specific needs of a particular customer

• Partnerships would rely on the convenience factor, and would ideally make it easy to setup and navigate the installation of a SOMA generator

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Value Proposition

As it stands, nothing about the benefits listed by our value proposition (or the people that we intend to target) would need to be changed.